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Making Whoopee |
From
Altoids to Zima |
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“We know the vocabulary of romance, but we don’t always know how the various sweet nothings we utter came to carry their emotionally charged meanings. Morris . . . shares his message with style and wit . . . a delightful little book.”-- Booklist Note -- The cover illustration on Amazon.com differs from the actual cover, which is shown above. |
In this slim but fascinating book, Morris reveals the history behind some of the most recognizable product names. Many still bear the name of their maker, such as Chef Boyardee, who was an actual person named Hector Boiardi. Others, like WD-40, refer to the product’s development process: the creators of WD-40 were looking for a "water displacement" substance to repel moisture, and after forty attempts, the product was perfected. ...The book contains a wealth of product information, but it is Morris’s jaunty prose and humorous sidebars -- on topics ranging from unfortunately named companies like Poolife to the association of product names and urban legends (e.g., Pop Rocks killed Mikey) -- that make this a delightful read. -- Publishers Weekly. |